Cosnumer Friendly Design???

Sachet packing was introduced for one primary reason by the marketers in India - to make consumers test new products launched in the market. But this new packaging turned round the whole marketing concept in India when the marketers realized that its potential was far beyond.
In consumer goods parlance, `economy pack' has usually referred to larger pack sizes. The economy pack is the marketer's way of rewarding a consumer who buys more of his brand at one go. But in 2001, the new rage for low-priced sachets in the shampoo market had just reversed this logic. With most shampoo sachets, one saves more if one buys less. But this was rectified after few months, so that sachets will be just convenient and not economical. People who were initially not buying the shampoos, sachet made the luxury affordable to them.
Ironically, when these sachets resulted in FMCG companies seeing double digit growth they forgot the bottom line of the business – “Consumer Needs”.

Shampoo sachets cannot be easily opened with wet hands. It is difficult to open shampoo sachets with wet hands. Provision of a notch doesn’t help much as hands tend to slip due to plastic material of the sachet.

Thanks to Dejo George

X-Man
Manish Saini